Periods

Every report is scoped to a period — the date range its numbers cover. The period picker sits at the top of every report screen.

Preset periods

Tap the dropdown to choose a preset:

• Today — midnight to now in the site’s timezone.
• Yesterday — full day, midnight to midnight.
• Same day last week / last year — the matching day a week or year ago, useful for like-for-like comparisons.
• This week / Last week — Monday-to-Sunday windows.
• This month / Last month — calendar months.
• This year / Last year — calendar years.
• Custom — pick any range up to 12 months.

Custom range

Selecting Custom opens a calendar:

• Single-day reports (Pace, Hourly Sales) — one tap selects the day and applies.
• Multi-day reports — tap once to set the start, tap again to set the end. Tap Apply to commit.

The selected range is shown at the top of the calendar so you can see the dates while you pick.

Single-day vs multi-day reports

Some reports only make sense for a single day (Pace, Hourly Sales). Their period picker hides multi-day presets like “This Month” so you can’t pick a range that wouldn’t render usefully.

Multi-day reports (Daily Sales, Top Products, Heatmap, etc.) accept any range from one day up to twelve months.